Co-founder and CEO,

With two UBC colleagues from Arts ISIT, I co-founded ISIT Technology, which provides It's a different video platform for education that emphasizes student self-recording of skills practice and instructors watching and giving feedback. It's been a crazy ride.

Our WeVu website is here.

WeVu has roots at the University of British Columbia in Vancouver. At UBC the WeVu technology is still called the Collaborative Learning Annotation System (CLAS). UBC has 12,000 student users of CLAS each year in Music, Nursing, Occupational Therapy, Law, Arts and Sciences, Presentations, Teacher Training and more. CLAS was originally built for a research project in psychology on note-taking in lectures. With a UBC Teaching and Learning Enhancement fund grant from 2014-2016, CLAS was rebuilt as a general purpose video sharing and annotation platform for education.

In 2016, the CLAS management and technology group, me (Fred Cutler), Thomas Dang, and Ricardo Serrano decided to offer CLAS commercially. We worked with the UBC University-Industry Liaison Office and launched ISIT Technology Inc. and the WeVu.Video service. WeVu began with a beta service in 2017 running on the public cloud. Early 2018 saw WeVu’s full launch.

WeVu flips educational video upside down. We think video is much more valuable for education if learners are doing the recording and instructors, coaches, or managers are the ones who watch and give feedback.  We understand that modern research on learning shows that learners must be doing the things they are learning and getting feedback and coaching as they do so.

As of 2020 we have a few customers in nursing programs in BC, music schools and teachers, and corporate training. Now we need to scale up the business and find some seed funding.


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Learning Significance

  1. A startup is a learning experience. Big time. I've learned about technology, content marketing, social media marketing, marketing automation, sales, accounting, corporate governance, legal issues, business strategy, meetings, nursing and music education, the overall educational technology business and market, and much more. It's hard to summarize all that learning because it's on-the-job stuff where you just do things and see if they work and as you do this you have to learn by teaching yourself, trial-and-error, asking for help, and reading a lot.